Pay Per Click

Category

A guide to PPC agency pricing

As if the world of Pay Per Click was not confusing enough with all the campaigns, keywords, statistics and optimising. Not to mention developing a paid search strategy specific to a business with an appropriate starting budget. That’s why many businesses look to outsource their paid search campaigns to specialist agencies. Then the question of ‘how much does it cost to outsource my pay per click campaign?’ arises. There are many different Pay Per Click pricing structures including payment per click, pay per keyword and payment per performance (metric) that are applied by agencies. Below are common examples of PPC price plans. Hourly Rate This is the most flexible option offering...

Grudge Match – PPC fixed fee versus percentage of PPC spend

In the blue corner weighing in exactly equal amounts each month with transparent specialist work hours is the common fixed fee Pay Per Click (PPC) price plan. In the red corner we have the mostly used, unpredictable but incentivised percentage of pay per click spend management fee. These two PPC payment methods have had agencies duking it out for years – but which one really is the best? Only one way to find out! LETS GET READY TO RUMBLEEEEEEEEEEE!!!!!!!! Round 1 ‘Their quote was cheaper than yours’ So to begin, the percentage of spend price plan allows agencies to recommend or take a starting budget and charge a percent of...