Search Engine Optimisation


Panda, Penguin and Hummingbird – a quick guide to Google rankings

Introduction If you have a business that is reliant on its website to generate sales and leads, then your position on the search engines is important. If your company is Coca Cola, then you are ranked number one – simple. The Coca Cola company has had a website on the web virtually as long as there has been one. But what if your company makes Cola? Apart from Coke and Pepsi, there are other brands. Panda, Virgin…Starjammer? OK, Starjammer Cola. Sounds catchy. So, imagine that we launch the website for the cola, get ourselved noticed on the media, edit our content and our metatags, repeat a few things here and...