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Client Story: All About Quality

Ellen Willoughby set up All about Quality to help small businesses make full use of the potential of Quality Management standards and methods. With her upbeat and friendly approach to quality, All About Quality has gone in recent years from strength to strength.  However, her journey in business like many others hasn’t always been plain sailing.  Happily, things are much improved and to tell you more, here’s Ellen. You can visit the All About Quality site via http://www.allaboutquality.co.uk and follow her on Facebook, Twitter and LinkedIn. Tell us about you and how All About Quality started… About 7 years ago I fell ill and my 3 year contract for my job in the charity sector was...

Panda, Penguin and Hummingbird – a quick guide to Google rankings

Introduction If you have a business that is reliant on its website to generate sales and leads, then your position on the search engines is important. If your company is Coca Cola, then you are ranked number one – simple. The Coca Cola company has had a website on the web virtually as long as there has been one. But what if your company makes Cola? Apart from Coke and Pepsi, there are other brands. Panda, Virgin…Starjammer? OK, Starjammer Cola. Sounds catchy. So, imagine that we launch the website for the cola, get ourselved noticed on the media, edit our content and our metatags, repeat a few things here and...

What makes a successful blog?

The internet is a big place. Blogs are popping up everywhere, on all sorts of topics. Some people do it for fun, others to highlight issues, and others for profit. And there are so many tools out there that allow you to set up a blog and get started. These days it has never been easier to set up a professional blog site, and there are numerous tools and plug-ins that you can use to harvest information from your readers, and to disseminate those all important blogs to the wider world via social media and mailing lists. Even so, writing doesn’t come easy to everybody. Content, like inspiration, sometimes takes...

A guide to PPC agency pricing

As if the world of Pay Per Click was not confusing enough with all the campaigns, keywords, statistics and optimising. Not to mention developing a paid search strategy specific to a business with an appropriate starting budget. That’s why many businesses look to outsource their paid search campaigns to specialist agencies. Then the question of ‘how much does it cost to outsource my pay per click campaign?’ arises. There are many different Pay Per Click pricing structures including payment per click, pay per keyword and payment per performance (metric) that are applied by agencies. Below are common examples of PPC price plans. Hourly Rate This is the most flexible option offering...

Grudge Match – PPC fixed fee versus percentage of PPC spend

In the blue corner weighing in exactly equal amounts each month with transparent specialist work hours is the common fixed fee Pay Per Click (PPC) price plan. In the red corner we have the mostly used, unpredictable but incentivised percentage of pay per click spend management fee. These two PPC payment methods have had agencies duking it out for years – but which one really is the best? Only one way to find out! LETS GET READY TO RUMBLEEEEEEEEEEE!!!!!!!! Round 1 ‘Their quote was cheaper than yours’ So to begin, the percentage of spend price plan allows agencies to recommend or take a starting budget and charge a percent of...